Love Nico started as a handbag.
The designer and creator (Corinne Alexis Hall) made a series of canvas handbags. They featured a cartoon painting on one side, and an embroidered saying on the other. One was gifted to a friend, and while promoting her new movie, said friend (Rosario Dawson) wore it onto Regis and Kelly.
You couldn’t pay for the promotional material that came from that segment. It was outstanding.
Soon after the episode aired, Corinne went into business with family, and it was decided that together they would pursue the art of the silkscreened t-shirt.
Corinne had zero experience with silkscreening- and the internet wasn’t what it is today. Fortunately for all of us there are teachers everywhere. She jotted down instructions from various sources and built her first studio.
Inspired by Warhol, she made some repetitive prints out of everyday objects and Americana subject matter, which led to Love Nico’s signature look.
The company started with a very basic e-commerce website. Within a year, through friends in the East Village, they were approached about becoming corporate sponsors for the first annual Joey Ramone birthday bash at Irving Plaza in NYC. The other two logos present at the bottom of the flyers were Manic Panic’s and Trash n Vaudeville’s- two companies Corinne had looked up to for years.
A clothing rep for the CBGB line spotted the logo. Her dog’s name was Nico. She squinted at the tiny images on the website and thought “gee, there might be something there…”. The rep, Carol Sadick, met with Corinne at the Joey Ramone Birthday Bash, and from there, the rest is history.
Working together they brought out the true grit of Love Nico’s designs, and soon the company was selling to chains and boutiques worldwide. The list included Hot Topic, Urban Outfitters, Canal Jean Co., Yellow Rat Bastard, Metropark, and of course, Trash n Vaudeville.
Everything changes, especially when new technology arrives.
Love Nico had a successful five year run. But by 2010 the industry was going through massive overhaul, and Love Nico, like many other small labels, made the decision to close down.
It wasn’t just the makers that were affected by these shifts- the buyers and sellers felt the sting too. Hundreds of fashion showrooms and reps lost their offices in NYC, boutiques were forced from their rented spaces, and much of the fashion world was displaced.
But we didn’t stay down for long.
It was resurrected again by the designer in 2014 with a focus on internet sales.
After having twin girls in late 2017, Corinne decided to expand into the Print on Demand world, adding fun new products with fulfillment through professional services. She is currently working towards translating all of the company’s original silkscreen tees into high resolution digital versions.
The company will be bringing back its original in-house apparel in late 2019. Love Nico will also open its doors to wholesale and custom work.
Love Nico is pop culture, every day items, Americana, and Warholian aesthetics. But what about the magical? The atypical? Archetypical?
Before getting wrapped up in silkscreens and ink, Love Nico’s founder would spend her waking moments in the pages of a sketchbook. Vastly different from the appearance and extent of Love Nico’s capabilities, Corinne’s original art took a back seat for decades. With Print on demand what it is today, she can finally unleash her renderings of gods and ghosts onto an expansive array of products.
Introducing Freshoteric by Love Nico. We have many new designs in development for late 2019.